Florida FFA State Convention & Expo

High energy visuals with a story to tell.

The Ask
Create a high-energy visual experience for the Florida FFA Association State Convention that could live on stage, on screen, and in motion. The creative needed to match the scale and excitement of the moment while feeling distinctly Florida.

What We Did
Creative direction, custom graphics, motion design, and video production for the annual state convention. In addition to live arena visuals, we produced and integrated video content designed to carry emotion, tell student stories, and punctuate key moments throughout the program.

The Moment
Each June, more than 5,000 students and guests gather in Orlando for one of the most anticipated events on the Florida FFA calendar. The visuals had to be bold, clear, and flexible enough to support live production while still holding up on camera.

Why It Worked
The combination of motion graphics and original video created a cohesive visual language across the entire event. The work added energy without distraction, supported storytelling without overpowering it, and helped every session feel intentional from start to finish.