National FFA Convention & Expo

Built for the biggest room in the house.

The Ask
Design high-impact creative for the country’s largest student convention. The work needed to scale across a live arena, a custom LED stage, and a global livestream.

What We Did
Creative direction, custom graphics, and motion design for the National FFA Organization convention experience. This included dynamic LED stage content, award graphics, and the coordination of hundreds of data points into visuals that worked in real time for both the arena and the broadcast.

The Moment
Each fall, more than 60,000 blue jackets fill Lucas Oil Stadium in Indianapolis. Every element had to be bold, legible at scale, and perfectly timed. There are no second takes in a live arena.

Why It Worked
The visuals elevated the experience without pulling focus from the students at the center of it all. Clean motion, confident typography, and reliable data execution ensured every name, honor, and moment landed exactly as intended. On screen, in the room, and on the livestream.